Dear Eagle Ridge Academy Community,
We are thrilled to share some exciting news that promises to enhance our sense of community and pride in Eagle Ridge Academy.
In February 2022, a dedicated committee was formed with a simple yet powerful purpose: to advance our school’s brand identity initiatives. The journey has been one of dedication and creativity, and we’re proud to announce the culmination of our efforts. Our assessment revealed that although our logos were not lacking in quality, they did not harmonize seamlessly to represent the strength of our brand. We were missing a branding guide to create the much-needed cohesiveness, and it was clear that our logos required an update to better reflect who we are as an established Classical charter school celebrating 20 years of academic excellence.
We set our sights on a design that was contemporary yet classical, characterized by clean lines and symmetry. The visuals needed to reflect the educational passion that defines Eagle Ridge Academy—a touch of the collegiate nature that our program embodies. Above all, we wanted our new brand to exude motion, confidence, and strength, mirroring the qualities of our remarkable students.
A DARING GRYPHON
As part of the refreshed branding, we are delighted to introduce you to our new Gryphon. This dynamic creature embodies a sense of confidence, strength, and forward movement that encapsulates the persevering spirit of our students.
HONORING OUR SCHOOL
Additionally, we have incorporated the Gryphon’s wings into a shield design, unifying our three schools: the School of Grammar, the School of Logic, and the School of Rhetoric.
In this design, you’ll see the Gryphon wings, each representing one of our schools. They start at the bottom with the School of Grammar, symbolizing the foundation of our students’ education. As they ascend, the wings grow and evolve, just as our students do, culminating at the top with the School of Rhetoric, where we see our students reaching the pinnacle of their time at Eagle Ridge Academy.
EMBRACING THE JOURNEY
Finally, we have our initials mark. Used primarily for athletic purposes, this logo was the source of great debate – to include the “A” or not. The rich discussions led our committee to decide on function over form. This mark represents the long winding path of an Eagle Ridge Academy education.
This transformation is not just a visual upgrade; it’s a representation of our commitment to excellence, to the growth of our students, and to the unyielding strength of our Eagle Ridge Academy community.
We invite you to embrace and celebrate this exciting change with us. As students, parents, and staff members, you are an integral part of what makes our school special, and your enthusiasm and acceptance of our new brand will undoubtedly add to the sense of unity and pride we share.
We are elated to be a part of the Eagle Ridge community and hope this small step forward helps to strengthen a legacy of excellence within the school. We respect what has been accomplished and look forward to what is to come. Go Gryphons!
